BLACK PEARL

TASK

TM Black Pearl in Ukraine needed a new modern site in order to get users familiar with the company and its product range, as well as make purchase of goods possible without developing a full-fledged online store.

IDEA

We have created the “Site without Age”:


“Just look out the window. There is April. Blue sky. Green foliage. Just open the desktop window. Website for women. Age is not for them. How is it to be measured? Not by adding, not by multiplying. If we measure age, it should not in years. Rather in smiles, rays, petals, beads, tears, dancing, hugs, dreams. In anticipation, enthusiasm, in tomorrow. So, there is no age. There is only April. It will always be. At any rate in this window: http://blackpearl.com.ua

SOLUTION

The brand site includes:

- smart filter system with gradation according to age, type of products, selection of cosmetics with similar parameters and user behavior on the site;

- choice according to composition or effects and ordering the product online through the affiliate network of shops;

- using the product selection algorithms one can get a personalized care program by going through an online survey that takes into account all the aspects: age, skin type and its characteristics;

- a training unit with expert tips and animated advice demonstrates the special features of use of various types of cosmetic products from the brand line, etc.

SERVICES

Website development, Сontent design, Video production, Development of UX - strategy
Project details
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2A VERKHNIY VAL STR.
2ND FLOOR
KIEV, 01032, UKRAINE