TRADING CULTURE

PROBLEM

By studying the client's business, we identified several major problems of Forex market in Russia, Ukraine and Belarus. First of all, these include the problem with confidence in the market itself and its operators. In pursuit of engaging the mass customer, most financial companies do not think through the issues of service, their clients are faced with limited functionality, delayed payments, etc. Secondly, virtually all the market is represented by operators identically in terms of the visual presentation of information, advertising messages and work with the audience.

TASK

We set the goal to make the company distinct in the market and attract the most affluent traders who understand the market, appreciate the service and reputation as a stable partner.

SOLUTION

In an effort to unite the best players in the Forex market, the company actually creates a special club. At site pro.weltrade.com, we offer an opportunity for typical representatives of such a trader club to meet and get to know each other using interactive videos and photos.

We developed a classifier of all active company traders according to their work strategies; identified 5 types of traders with a description of their strategies, risks and opportunities.

Each user of the site can be acquainted with the actual types of traders and their work specifics on the profile accounts, define their type in a psychological test and get registered as a trader on Weltrade site.

SERVICES

Conducting research, Website development, Video production, Technical support, Development of UX - strategy
Project details
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2A VERKHNIY VAL STR.
2ND FLOOR
KIEV, 01032, UKRAINE